"Poignant....important and illuminating."—The New York Times Book Review
"Groundbreaking."—Bryan Stevenson, New York Times bestselling author of Just Mercy
From one of the world’s leading experts on unconscious racial bias come stories, science, and strategies to address one of the central controversies of our time
How do we talk about bias? How do we address racial disparities and inequities? What role do our institutions play in creating, maintaining, and magnifying those inequities? What role do we play? With a perspective that is at once scientific, investigative, and informed by personal experience, Dr. Jennifer Eberhardt offers us the language and courage we need to face one of the biggest and most troubling issues of our time. She exposes racial bias at all levels of society—in our neighborhoods, schools, workplaces, and criminal justice system. Yet she also offers us tools to address it. Eberhardt shows us how we can be vulnerable to bias but not doomed to live under its grip. Racial bias is a problem that we all have a role to play in solving.
Jennifer Eberhardt is a professor of psychology at Stanford and a recipient of a 2014 MacArthur "genius" grant. She has been elected to the National Academy of Sciences, the American Academy of Arts and Sciences, and was named one of Foreign Policy's 100 Leading Global Thinkers. She is co-founder and co-director of SPARQ (Social Psychological Answers to Real-World Questions), a Stanford Center that brings together researchers and practitioners to address significant social problems.
Winner of the Williams James Book Award from the American Psychological Association
Winner of the Society for Personality and Social Psychology Book Prize
Nonfiction Runner-Up for the Dayton Literary Peace Prize
"A fascinating new book... [Dr. Jennifer Eberhardt is] a genius."—Trevor Noah, The Daily Show with Trevor Noah
"Groundbreaking."—Bryan Stevenson, New York Times bestselling author of Just Mercy
“Powerful…useful for those new to the topic as well as those well-versed in the topic...Eberhardt abandons the jargon-speak of academic research and speaks to the reader’s head, heart, and soul...[and] will make you think about the news, your neighborhood, your work place and yourself with fresh eyes.”—Forbes
"An immensely informative and insightful analysis of race-based stereotypes. [Eberhardt] also offers practical suggestions for managing mechanisms of prejudice that 'are rooted in the structures of our brains.'”—Psychology Today
"Explores the reasons for bias of all kinds — racial, religious, gender and more — and lays out research-based strategies that can short-circuit our initial prejudices."—New York Post
"[A] timely, exhaustive investigation of how bias infiltrates every sector of public and private life... Eberhardt offers tips for reforming business practices, police departments, and day-to-day interactions in pursuit of a fairer world for everyone."—Esquire.com
"Combining storytelling with a deep dive into the science of implicit bias, Eberhardt explains how bias and prejudice form—and she describes their pernicious effects on all of us. But she doesn’t stop at the problem: Her book shines a spotlight on what we can do to fight bias at a personal and institutional level.”—Greater Good Magazine
“Compelling and provocative, this is a game-changing book about how unconscious racial bias impacts our society and what each of us can do about it.”—Kirkus Reviews (starred review)
“Jennifer Eberhardt’s work is essential to helping us understand racial inequalities in our country and around the world.”—Michelle Alexander, author of New York Times bestseller The New Jim Crow
"In accessible language and compelling examples, Dr. Eberhardt draws on copious empirical research to challenge the idea of human objectivity and the tragic outcomes of this false belief. ...This book should be required reading for everyone."—Robin DiAngelo, author of White Fragility
“This book helps us to scientifically view how racial bias works in our own minds and throughout society. We could not ask for a better guide to understand this reality than Jennifer Eberhardt. Her research reveals critical information that can help leaders better understand how biases can impact our judgment and how we are perceived by the communities we are sworn to serve.”—Kamala D. Harris, United States Senator from California
“Jennifer is one of the great thinkers and one of the great voices of our time…I believe her book will change the conversation on race in our society–and perhaps our society itself.”—Carol Dweck, author of New York Times bestseller Mindset: The New Psychology of Success
“Drawing on her pioneering research, Jennifer Eberhardt’s new book offers a powerful exploration of how racial bias seeps into our classrooms, college campuses, police departments, and businesses.”—Bruce Western, author of Punishment and Inequality in America and Professor of Sociology, Columbia University
“Biased is deeply relevant to education and other fields of work, within the U.S. and globally. Dr. Eberhardt’s work offers a touchstone for educators, leaders, lawmakers, and all those who want a society that serves everyone equally.”—Linda Darling-Hammond, author of The Flat World and Education: How America’s Commitment to Equity will Determine our Future
“This is not someone who is just doing work in the ivory tower of a university. This is someone who is really out in the trenches working with police departments and the criminal justice system.”—Chris Magnus, Chief of Police, Tucson, Arizona
“She is saying things that make people uncomfortable, but she has the evidence to back up the reality of what’s she’s describing… [her work is]…original, provocative, and rigorous. I think she has changed the way we all think about the American dilemma of race.”—Susan Fiske, Psychologist, Princeton University
“The hope for progress is greatly increased by Jennifer Eberhardt's groundbreaking new book on implicit bias. Biased presents the science of bias with rare insight and accessibility, but it is also a work with the power and craft to make us see why overcoming racial bias is so critical."—Bryan Stevenson, New York Times bestselling author of Just Mercy
