Did you know a first impression is made in a fraction of a second before eye contact or words are spoken? Being hired and being passed over for promotion can easily have roots in first impressions. Your appearance determines your first impression. Non-verbal communication plays such a role in how you are valued in the group, yet it's rarely discussed or taught.This book has two parts: The Story and The Science. It combines the psychology of how to dress for an audience and is supported by over 40 social psych studies. It solves the puzzle of how to dress your personal best. Aesthetic rules derived from cultural experience are in play at all times whether aware or not. The reader learns along with the main character in The Story, how to apply both by using fashion stylist tools. Appearance power is like anything else when you know how to do it, it's easy.